"WHERE" EXHIBIT

Project Scope

Team Members: Margaret Liu, Benjamin Lublin, Jordan Lym, Sophia De Lurgio

6 weeks

Project Brief

Create a brand that encompasses all team members' shoes and jewelry made from earlier in the semester. Construct an exhibit that displays all the shoe and jewelry products.

Solution Summary

A brand named "where", which is a play on words of "wear". The brand has different style lines and the exhibit is a pop-up shop encouraging interaction with the products. Our solution won First Place Industry Award from the School of Industrial Design.

Goals

We began the project by defining certain criteria we wanted our design to follow. This gave us a clear path to follow and made it easy to move quickly.

Encompass many lifestyles

Explorable experience

Packaging has value

Shippable packaging

Branding

The greatest challenge of the project was branding. We had to develop a method to combine five separate styles of branding into one cohesive company. We overcame this challenge by creating five "sub-brands" under the canopy of the company called "where".

Functional Jewelry Packaging

The first products we had to design packaging for were our pieces of functional jewelry which greatly varied in size and style. Our design functions as both a package and a display. The lid can be used as a base to display the product at an angle.

Shoe Packaging

The other products we designed packaging for were our felt-shoe prototypes. Similar to our functional jewelry packaging, the shoe packaging is multi-modal, functioning as both a package and a display for the product. The box separates into two triangular boxes that display each shoe at an angle.

Exhibit Design

The last milestone of the project was an exhibit to display the products and the packaging. Our exhibit is a pop-up shop for Where and offers a unique user interaction by allowing the user to push buttons to illuminate the different products.