Solo Project
5 weeks
*Project limited to virtual due to Covid
Design a wheel using Momo's visual brand language, taking into account manufacturing techniques and trends in car wheels. A Momo representative taught about Momo and critiqued the work.
A five-spoke wheel, designed for a Tesla Model S, with a machine-edge and pinched-loft geometries.
Momo has a distinct brand language, with two primary lines of wheels: the Heritage (a more classic, throwback look) and a more modern, detailed style. Momo makes use of both forging and casting manufacturing for their wheels.
Far more expensive, but yields lighter weight
Less costly, but requires more material and offers less strength than forging
Momo is a performance brand. Consequently, their wheels need to have high performance ratings. Being an older brand, they also adhere to a more classic style, typically calling on old styles of wheels but adding something new.
While Momo's wheels are universal to most cars, each wheel they create is designed for a specific vehicle. At the time, the Tesla Model S was the market trend, so I drew inspiration from its swept surfaces and more angular details.
In order to maintain the signature Momo "classic" look, I chose to go with a five-spoke structure. I then combined this with the visual language from the Model S by adding swept surfaces on the majority of each spoke, with angular detail emanating from the center.
In order to maintain the signature Momo "classic" look, I chose to go with a five-spoke structure. I then combined this with the visual language from the Model S by adding swept surfaces on the majority of each spoke, with angular detail emanating from the Momo-style "bowled" center ring.
The angular "veins" that extend from the Momo logo cap have a machine-edge, as per the trend in wheels. The veins divide each spoke into two sections: one section mimics the body of the Model S with a streamlined edge, and the other has a cut-through to reduce weight.
I also created a bronze and chrome iteration, as Momo offers variants of their designs.
The wheel is designed to be forged and CNC'd. It follows proper sizing and geometry for the manufacturing method and is fitted for Tesla Model S brakes.
